<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Adam Thompson - InfoActivist</title>
	<atom:link href="http://infoactivist.net/feed/" rel="self" type="application/rss+xml" />
	<link>http://infoactivist.net</link>
	<description>Notes on Information Technology and Social Inclusion.</description>
	<lastBuildDate>Thu, 29 Jul 2010 16:05:51 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>ICT and Social Inclusion &#8220;Brown Bag&#8221; Seminar at Population Council Nigeria</title>
		<link>http://infoactivist.net/2010/07/ict-and-social-inclusion-brown-bag-seminar-at-population-council-nigeria/</link>
		<comments>http://infoactivist.net/2010/07/ict-and-social-inclusion-brown-bag-seminar-at-population-council-nigeria/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 16:05:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://infoactivist.net/?p=78</guid>
		<description><![CDATA[I&#8217;ll be in Abuja for the next couple days hosted by the Population Council in Nigeria. I&#8217;ll give a short talk on Friday at 12pm on my past and future work using ICTs to transform healthcare and promote Social Inclusion. Population Council is pleased to hold an informal “brown bag” seminar with Mr. Adam Thompson [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ll be in Abuja for the next couple days hosted by the Population Council in Nigeria.  I&#8217;ll give a short talk on Friday at 12pm on my past and future work using ICTs to transform healthcare and promote Social Inclusion.</p>
<p>Population Council is pleased to hold an informal “brown bag” seminar with Mr. Adam Thompson of eHealth Nigeria on the topic of:</p>
<p>The use of ICT for empowerment and social inclusion.</p>
<p>Mr. Thompson is the co-founder of e-HealthNigeria, an NGO based in Kano, Nigeria dedicated to ICT for Development.  eHealth Nigeria is currently implementing evaluations of openMRS, low-cost electronic medical record systems, in facilitaties in Kano and Kaduna.  Mr. Thompson will share the experiences of using technology to help reform Nigeria’s health services as well as applications relevant to development work within the health sector and farther afield.</p>
<p>Please join us to Welcome Mr. Thompson at Population Council’s office on Friday, July 30th at midday.</p>
<p>Population Council, Nigeria<br />
Bassan Plaza, 3rd Floor, Block B<br />
Off Constitution Avenue, Central Business District, Abuja, Nigeria<br />
Office: +234 9 870 6057; +234 9 870 6701</p>
]]></content:encoded>
			<wfw:commentRss>http://infoactivist.net/2010/07/ict-and-social-inclusion-brown-bag-seminar-at-population-council-nigeria/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Updates for 2010-07-26</title>
		<link>http://infoactivist.net/2010/07/twitter-updates-for-2010-07-26-2/</link>
		<comments>http://infoactivist.net/2010/07/twitter-updates-for-2010-07-26-2/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 20:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://infoactivist.net/2010/07/twitter-updates-for-2010-07-26-2/</guid>
		<description><![CDATA[2 days, countless forms, $100+, hours of waiting, 3 interviews and still no Indian Visa. Next time I hope the conference is streamed online. # Intense discussions on using ICTs for connection and collaboration of civic engagement and electoral efforts at #eNigeria # RT @eHealthNigeria: The 1st &#34;Instant EMR&#34; from eHealth Nigeria reviewed after 1 [...]]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>2 days, countless forms, $100+, hours of waiting, 3 interviews and still no Indian Visa. Next time I hope the conference is streamed online. <a href="http://twitter.com/adothompson/statuses/19067870202" class="aktt_tweet_time">#</a></li>
<li>Intense discussions on using ICTs for connection and collaboration of civic engagement and electoral efforts at #<a href="http://search.twitter.com/search?q=%23eNigeria" class="aktt_hashtag">eNigeria</a> <a href="http://twitter.com/adothompson/statuses/18991355461" class="aktt_tweet_time">#</a></li>
<li>RT @<a href="http://twitter.com/eHealthNigeria" class="aktt_username">eHealthNigeria</a>: The 1st &quot;Instant EMR&quot; from eHealth Nigeria reviewed after 1 year in operation&#8230;. <a href="http://bit.ly/9RQz16" rel="nofollow">http://bit.ly/9RQz16</a>  #<a href="http://search.twitter.com/search?q=%23OpenMRS" class="aktt_hashtag">OpenMRS</a> <a href="http://twitter.com/adothompson/statuses/18945533339" class="aktt_tweet_time">#</a></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://infoactivist.net/2010/07/twitter-updates-for-2010-07-26-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Updates for 2010-07-19</title>
		<link>http://infoactivist.net/2010/07/twitter-updates-for-2010-07-19/</link>
		<comments>http://infoactivist.net/2010/07/twitter-updates-for-2010-07-19/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 20:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://infoactivist.net/2010/07/twitter-updates-for-2010-07-19/</guid>
		<description><![CDATA[@Katrinskaya Blakes is a fun place. Don&#039;t know what the Sunday crowd is like. I&#039;m arriving in Abuja later today. in reply to Katrinskaya # In Kaduna with http://girlchildconcerns.org/ for Internet tools training. Abuja on Sunday. # @imeasangansi I&#039;m back in Nigeria. We should get together when you are around. in reply to imeasangansi #]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>@<a href="http://twitter.com/Katrinskaya" class="aktt_username">Katrinskaya</a> Blakes is a fun place. Don&#039;t know what the Sunday crowd is like. I&#039;m arriving in Abuja later today. <a href="http://twitter.com/Katrinskaya/statuses/18358359337" class="aktt_tweet_reply">in reply to Katrinskaya</a> <a href="http://twitter.com/adothompson/statuses/18832696852" class="aktt_tweet_time">#</a></li>
<li>In Kaduna with <a href="http://girlchildconcerns.org/" rel="nofollow">http://girlchildconcerns.org/</a> for Internet tools training. Abuja on Sunday. <a href="http://twitter.com/adothompson/statuses/18759377049" class="aktt_tweet_time">#</a></li>
<li>@<a href="http://twitter.com/imeasangansi" class="aktt_username">imeasangansi</a> I&#039;m back in Nigeria. We should get together when you are around. <a href="http://twitter.com/imeasangansi/statuses/18454375432" class="aktt_tweet_reply">in reply to imeasangansi</a> <a href="http://twitter.com/adothompson/statuses/18467088192" class="aktt_tweet_time">#</a></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://infoactivist.net/2010/07/twitter-updates-for-2010-07-19/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Updates for 2010-07-12</title>
		<link>http://infoactivist.net/2010/07/twitter-updates-for-2010-07-12/</link>
		<comments>http://infoactivist.net/2010/07/twitter-updates-for-2010-07-12/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 20:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://infoactivist.net/2010/07/twitter-updates-for-2010-07-12/</guid>
		<description><![CDATA[@Katrinskaya depending on the area there are several outdoor bars with music, food, drinks. Area 11 has a great place on amhadu bello. in reply to Katrinskaya # @Katrinskaya @EthanZ I&#039;ll be in Abuja at the same time discussing eHealth projects. Hope to catch some of the civic engagement workshop also in reply to Katrinskaya [...]]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>@<a href="http://twitter.com/Katrinskaya" class="aktt_username">Katrinskaya</a> depending on the area there are several outdoor bars with music, food, drinks. Area 11 has a great place on amhadu bello. <a href="http://twitter.com/Katrinskaya/statuses/18277659590" class="aktt_tweet_reply">in reply to Katrinskaya</a> <a href="http://twitter.com/adothompson/statuses/18294742632" class="aktt_tweet_time">#</a></li>
<li>@<a href="http://twitter.com/Katrinskaya" class="aktt_username">Katrinskaya</a> @EthanZ I&#039;ll be in Abuja at the same time discussing eHealth projects. Hope to catch some of the civic engagement workshop also <a href="http://twitter.com/Katrinskaya/statuses/18231519240" class="aktt_tweet_reply">in reply to Katrinskaya</a> <a href="http://twitter.com/adothompson/statuses/18235629513" class="aktt_tweet_time">#</a></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://infoactivist.net/2010/07/twitter-updates-for-2010-07-12/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Updates for 2010-07-05</title>
		<link>http://infoactivist.net/2010/07/twitter-updates-for-2010-07-05/</link>
		<comments>http://infoactivist.net/2010/07/twitter-updates-for-2010-07-05/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 20:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://infoactivist.net/2010/07/twitter-updates-for-2010-07-05/</guid>
		<description><![CDATA[Just made it to Kano! Presentations for the Katsina Health Ministry on Monday, updates to Minjibir next week, and Apt/Car hunting. #]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>Just made it to Kano!  Presentations for the Katsina Health Ministry on Monday, updates to Minjibir next week, and Apt/Car hunting. <a href="http://twitter.com/adothompson/statuses/17503698788" class="aktt_tweet_time">#</a></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://infoactivist.net/2010/07/twitter-updates-for-2010-07-05/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Updates for 2010-06-28</title>
		<link>http://infoactivist.net/2010/06/twitter-updates-for-2010-06-28/</link>
		<comments>http://infoactivist.net/2010/06/twitter-updates-for-2010-06-28/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 20:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://infoactivist.net/2010/06/twitter-updates-for-2010-06-28/</guid>
		<description><![CDATA[Bolton White near Shahad Stores https://snaptic.com/m/QodC/FrVFylq1-l3 # I&#039;m back in Nigeria. In Abuja until Monday, Kaduna from Mon &#8211; Wed, and then on to Kano. So much going on, stay tuned for updates. # FISH and guiness in Utako + plus Nigerian MJ http://m.google.com/u/m/QtXG2B #]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>Bolton White near Shahad Stores<br />
 <a href="https://snaptic.com/m/QodC/FrVFylq1-l3" rel="nofollow">https://snaptic.com/m/QodC/FrVFylq1-l3</a> <a href="http://twitter.com/adothompson/statuses/17096446890" class="aktt_tweet_time">#</a></li>
<li>I&#039;m back in Nigeria.  In Abuja until Monday, Kaduna from Mon &#8211; Wed, and then on to Kano.  So much going on, stay tuned for updates. <a href="http://twitter.com/adothompson/statuses/17087249272" class="aktt_tweet_time">#</a></li>
<li>FISH and guiness in Utako + plus Nigerian MJ<br />
<a href="http://m.google.com/u/m/QtXG2B" rel="nofollow">http://m.google.com/u/m/QtXG2B</a> <a href="http://twitter.com/adothompson/statuses/17036465616" class="aktt_tweet_time">#</a></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://infoactivist.net/2010/06/twitter-updates-for-2010-06-28/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Updates for 2010-06-07</title>
		<link>http://infoactivist.net/2010/06/twitter-updates-for-2010-06-07/</link>
		<comments>http://infoactivist.net/2010/06/twitter-updates-for-2010-06-07/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 20:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://infoactivist.net/2010/06/twitter-updates-for-2010-06-07/</guid>
		<description><![CDATA[RT @eHealthNigeria: Thanks @techguy for the blog. FYI- there is a paypal button on the website now ;) http://bit.ly/cDZdha @openmrs #]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>RT @<a href="http://twitter.com/eHealthNigeria" class="aktt_username">eHealthNigeria</a>: Thanks @<a href="http://twitter.com/techguy" class="aktt_username">techguy</a> for the blog. FYI- there is a paypal button on the website now ;) <a href="http://bit.ly/cDZdha" rel="nofollow">http://bit.ly/cDZdha</a> @<a href="http://twitter.com/openmrs" class="aktt_username">openmrs</a> <a href="http://twitter.com/adothompson/statuses/15572996349" class="aktt_tweet_time">#</a></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://infoactivist.net/2010/06/twitter-updates-for-2010-06-07/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Updates for 2010-05-31</title>
		<link>http://infoactivist.net/2010/05/twitter-updates-for-2010-05-31/</link>
		<comments>http://infoactivist.net/2010/05/twitter-updates-for-2010-05-31/#comments</comments>
		<pubDate>Mon, 31 May 2010 13:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://infoactivist.net/2010/05/twitter-updates-for-2010-05-31/</guid>
		<description><![CDATA[2010 Women&#39;s Health Heroes, including WE CARE Solar&#39;s Laura Stachel!! http://bit.ly/b1yFms @wecaresolar # @ehealthnigeria and @evelynlcastle on TelecareNews http://bit.ly/bGcVnL #]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>2010 Women&#39;s Health Heroes, including WE CARE Solar&#39;s Laura Stachel!! <a href="http://bit.ly/b1yFms" rel="nofollow">http://bit.ly/b1yFms</a> @<a href="http://twitter.com/wecaresolar" class="aktt_username">wecaresolar</a> <a href="http://twitter.com/adothompson/statuses/14918342550" class="aktt_tweet_time">#</a></li>
<li>@<a href="http://twitter.com/ehealthnigeria" class="aktt_username">ehealthnigeria</a> and @<a href="http://twitter.com/evelynlcastle" class="aktt_username">evelynlcastle</a> on TelecareNews <a href="http://bit.ly/bGcVnL" rel="nofollow">http://bit.ly/bGcVnL</a> <a href="http://twitter.com/adothompson/statuses/14711831684" class="aktt_tweet_time">#</a></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://infoactivist.net/2010/05/twitter-updates-for-2010-05-31/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Updates for 2010-05-24</title>
		<link>http://infoactivist.net/2010/05/twitter-updates-for-2010-05-24/</link>
		<comments>http://infoactivist.net/2010/05/twitter-updates-for-2010-05-24/#comments</comments>
		<pubDate>Mon, 24 May 2010 13:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://infoactivist.net/2010/05/twitter-updates-for-2010-05-24/</guid>
		<description><![CDATA[UNESCO&#39;s Wireless Training Kit http://bit.ly/bwIaXp #]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>UNESCO&#39;s Wireless Training Kit <a href="http://bit.ly/bwIaXp" rel="nofollow">http://bit.ly/bwIaXp</a> <a href="http://twitter.com/adothompson/statuses/14346984495" class="aktt_tweet_time">#</a></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://infoactivist.net/2010/05/twitter-updates-for-2010-05-24/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>UNICEF and the Innovation Unit</title>
		<link>http://infoactivist.net/2010/05/unicef-and-the-innovation-unit/</link>
		<comments>http://infoactivist.net/2010/05/unicef-and-the-innovation-unit/#comments</comments>
		<pubDate>Mon, 10 May 2010 22:50:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interesting News and Research]]></category>

		<guid isPermaLink="false">http://infoactivist.net/?p=60</guid>
		<description><![CDATA[From Balancing Act Africa a great article on the work that UNICEF&#8217;s Innovation Unit has done deploying ICT for Development. ISSUE NO 503 7th May 2010 UNICEF and Text For Change: how they are using technology in different ways Donorland has been littered with pilot projects over the last ten years that took interesting technology [...]]]></description>
			<content:encoded><![CDATA[<p>From <a href="http://www.balancingact-africa.com/news/current1.html">Balancing Act Africa</a> a great article on the work that UNICEF&#8217;s Innovation Unit has done deploying ICT for Development.</p>
<p style="font-family: verdana; font-size: 8pt; color: #333366;">ISSUE NO 503 7th May 2010</p>
<h1 style="font-size: 12pt; font-family: verdana; color: #333366;">UNICEF and Text For Change: how they are using technology in different ways</h1>
<p style="font-family: verdana; font-size: 8pt;"><em>Donorland has been littered with pilot projects over the last ten years that took interesting technology and ideas and sought to make them work in the unforgiving African context. All too often they had little idea of what potential users actually wanted and once the funding ended, the water closed over them and that was that. There is now a second generation of ICT4D projects that seem to have learnt the lessons of these early failures. Russell Southwood spoke to Terra Weikel and Sean Blaschke of UNICEF and Bas Hoefman of Text for Change about how they are using technology in different ways.</em></p>
<p style="font-family: verdana; font-size: 8pt;"><em>Read the rest here <a href="http://www.balancingact-africa.com/news/current1.html">http://www.balancingact-africa.com/news/current1.html</a></em></p>
<p style="font-family: verdana; font-size: 8pt;"><em><span id="more-60"></span></em></p>
<p style="font-family: verdana; font-size: 8pt;">In 2007 UN childrens’ organisation UNICEF set up an Innovation Unit that initially encompassed its Communications Unit but eventually drew in other parts of the organisation. Its Director of Communications Dr Sharad Sapra had begun to ask questions about how mobile phones and networks might change the way development work is done and the Innovation Unit was set up to address these questions.</p>
<p style="font-family: verdana; font-size: 8pt;">It was a small team dedicated to finding tech innovations that could improve how the organisation’s programmes, services and communications might be delivered. It sought to combine various technologies – mobiles, radio, Internet, computer hardware and paper – to do this. The purpose of all this was to give people new ways to change their lives, “while creating demand for better service delivery and accountability.”</p>
<p style="font-family: verdana; font-size: 8pt;">In Uganda where UNICEF has several Innovation Unit members, it has chosen to focus on a range of initiatives including: data collection using Rapid SMS; mapping data; connecting rural and remote constituencies that are off-grid; and “digital doorways” to give villagers Internet access. With the data collection, there is an emphasis on “action-oriented” data, figures that make you do something about them.</p>
<p style="font-family: verdana; font-size: 8pt;">It has carried out data collection using Rapid SMS in 20 different communities. One of the data sets gathered was baby weights and this was used to identify problems like malnourishment. Instead of paper returns being laboriously gathered by messenger and post, travelling through several organisational layers, the data ended up in one place at the speed at which the SMS messages were sent. Higher data returns were also achieved.</p>
<p style="font-family: verdana; font-size: 8pt;">It has also been used to report medicine stock levels in hospitals in order to identify corruption and the “leakage” of stock. By comparing patient and stock levels, it’s possible to see where things are disappearing.</p>
<p style="font-family: verdana; font-size: 8pt;">The team have also created a dashboard that can be used with Google maps to plot the data geographically by location so that anyone looking at the map can easily see the story the data is telling by location.</p>
<p style="font-family: verdana; font-size: 8pt;">Many of the places where UNICEF wanted to do work were off-grid, both in terms of electricity and Internet. Using what it calls its BOSCO model, UNICEF has been installing Point-to-Point Wi-Fi grid to create a “local, low bandwidth Intranet structure.” Using high structures like village water towers, it has been able to create basic connectivity for a wider number of communities.</p>
<p style="font-family: verdana; font-size: 8pt;">Once basic connectivity has been established, it will provide village access points. UNICEF is pioneering two different approaches. The first of these approaches has been to buy ruggedized, stand-up computer units from the Meraki Institute in South Africa. These are steel cased computers with rugged keyboards and toughened glass screens at which the user stands up to access the Internet.</p>
<p style="font-family: verdana; font-size: 8pt;">However, the team felt that it would be better to build a local version and are currently prototyping one that uses a couple of welded oil drums as the container and stand for the unit.</p>
<p style="font-family: verdana; font-size: 8pt;">One of the suppliers working with UNICEF is Bas Hoefman’s Text For Change, which although based in Kampala, works across the continent. It has run a programme for pregnant mothers reminding them to go for their check-ups: through SMS reminders, mothers now attend 2-4 times during pregnancy rather than the more usual once.</p>
<p style="font-family: verdana; font-size: 8pt;">It makes things easier for donor organisations by having developed an SMS software (with local company Yo Uganda) to gather data and by having “short codes” with almost all of the mobile operators. The software allows messages to be sent in local languages. Sending the SMS is not free for Text For Change but is for the user but the donor client covers these costs. 70-80% of Ugandan mobile users know how to send SMS messages.</p>
<p style="font-family: verdana; font-size: 8pt;">Hoefman has a sophisticated approach to building databases of users (with their permission) that is not always shared by the operators themselves:”Mobile companies miss a huge opportunity by not knowing who is behind the telephone number. The future in mobile is in profiling and segmenting (users). We always try to ask for age and gender and keep that on our database.”</p>
<p style="font-family: verdana; font-size: 8pt;">It has sent out quiz about HIV/AIDS and has persuaded Zain to send it (as part of its Corporate Responsibility Programme, first to its 600 employees in Uganda (with a 40% response rate) and then to employees in several of its other African operations. It is running a similar quiz on reproductive health for Family International in Kenya and Tanzania.</p>
<p style="font-family: verdana; font-size: 8pt;">In some ways this use of SMS by UNICEF and Text For Change is far more sophisticated than local private sector FMCG and service companies approaches to similar forms of marketing. Maybe they have something to learn from this very African approach to using ICT to involve people in helping themselves.</p>
]]></content:encoded>
			<wfw:commentRss>http://infoactivist.net/2010/05/unicef-and-the-innovation-unit/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
